Toshiba aims to strengthen dealer base across India


Consumers want to interact with the brand, says Mohanty

Japanese global brand Toshiba aims to further strengthen its dealer base across India through an extensive retail network of large format stores, multi-brand outlets, and a robust dealer network across the Indian market, said Pranab Mohanty, Vice President & Business Head Toshiba HA Business.

He shared Toshiba’s Indian market plan at the opening of Toshiba LifeStyle Centre in Bengaluru, saying, “We endeavor to expand Toshiba Lifestyle Centre in many major cities across India, in association with our trade partners.”

“Toshiba Lifestyle centres are an important step in realizing our vision of strengthening our offline presence in the country,” added Mohanty in a release on 18 Jan 2021.

“Consumers want to interact with the brand, touch, feel and experience the products in their natural habitat, before making their purchase decisions. This is what the Toshiba Lifestyle Centre offers. We have curated never seen before experiences that will excite our customers and offer an opportunity to experience our products, all under one roof. Toshiba Lifestyle Experience centre will be a perfect space for our customers to discover the beauty of each Toshiba appliance and learn about its performance in detail,” said Mohanty.

Toshiba Lifestyle Centre will showcase the latest range of home appliances designed to simplify life at home – from Refrigerators, Washing Machines, and Dishwashers, to Water Purifiers and Air Purifiers.

The Toshiba Lifestyle Centre will showcase differentiated product experiences, built around Toshiba’s philosophy of #DetailsMatter. These experiences revolve around accentuating the customers’ product experience by focusing on innovation reflected in the minutest of details. Guided by the Japanese ‘Takumi’ philosophy centered in highest level of craftsmanship, Toshiba HA business designs, engineers and manufactures its home appliances with uncompromising attention to detail that matters the most. #manufacturing #makeinIndia #investment #consumers /


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