Draup platform enables enterprises make “go-to-market” decisions, says Kim
HKW, a middle-market private equity firm investing in companies with talented management teams in the US and Canada, has helped Bangalore-based Draup Inc raised US$20 million in first first round of institutional financing to accelerate product development, enhance customer experience, and develop new use cases to help customers achieve better business outcomes across both talent management and sales growth.
The 2017-founded Draup seeks to grow its customer base globally across the Americas, Europe and Asia while continuing to build a world-class technology team that will expand on its technology and product leadership in this segment.
“This is just the beginning of our journey,” Vamsee Tirukkala, CCO & Co-founder, Draup, said on 22 Mar 2022, announcing the first round funding.
“Our customer-first thinking has us continuously improving our product across the two use cases (Sales and Talent) to provide insights that empower our customers to drive specific, context-rich outcomes.
“Draup’s retention rate of 98% is unheard of in the industry. When you contrast this with the fact that we have acquired most of our customers so far based on word-of-mouth, our belief in our product and in the world-class talent that helped deliver this product is completely validated,” Tirukkala said.
“Draup’s unique data collection, integration and modeling platform enables enterprises to make critical go-to-market and talent management decisions with confidence and precision,” said Daniel Kim, Partner, HKW. “We look forward to partnering with Draup’s management to continue their expansion.”
“We are very excited to have HKW on board as a partner. Their deep understanding of enterprise business and the patient capital they bring in, will allow us to learn and deploy the funds towards the most customer value generating outcomes,” added Vijay Swaminathan, CEO & Co-founder, Draup.
“We have taken a disruptive approach to problem-solving by developing custom Machine Learning models to derive new insights from sales and talent data. Over 10 million data points from 8,000+ sources are fed into these models each day to empower customers with intuitive and actionable sales intelligence and talent insights,” explained Swaminathan.
In the last 3 years, Draup has experienced a 30X growth in enterprise value, driven by its strong 98% customer retention, 14x increase in the number of companies analyzed, 21x increase in the number of job roles screened, and analysis of over 500,000 daily signals. Draup is a key enabler of revenue growth and the trusted intelligence platform for enterprise sales teams that generate over US$400 billion in global revenue and HR leaders who manage a global workforce of over 9 million employees.
Unlike other platforms, Draup provides context-rich data in an easy-to-use, natural language interface. This helps go-to-market teams identify new opportunities, understand what’s top of mind for customers and their strategic investment priorities, and anticipate key trends in their industries. This allows the sales teams to micro-target specific use cases and become valued partners for their customers.
“Draup is a system of record for our customers’ HR and talent acquisition teams, helping in human capital planning across their organizations with insightful talent-trend analysis,” elaborated Amaresh Ramaswamy, COO, Draup.
Draup helps its talent customers find and hire the right skills with a powerful AI engine applied to a database of over 700 million profiles. Draup uniquely helps HR leaders in reskilling initiatives to transform their global workforces, become future-ready, and drive digital transformation journeys, by bringing unique role-level and skill-level insights that aren’t seen on other platforms.
The B2B software as a service company Draup Inc is founded by serial entrepreneurs Vijay Swaminathan and Vamsee Tirukkala, who earlier co-founded Zinnov, a global management consulting firm, and Talent Neuron, a web-based talent platform that was acquired by CEB.
Draup is an AI-driven enterprise decision-making platform for global CXO leaders in sales and talent domains, founded in_2017. Draup for Sales is an AI-Powered Sales Intelligence platform that empowers sales teams with industry, account, and stakeholder intelligence, and enables them to micro-target prospects. Draup for Talent is an AI-driven Reskilling and Talent Intelligence platform that helps HR leaders and talent management teams plan, hire and skill a future-ready workforce. Visit us at: Draup.com.
HKW targets companies in the Technology, Business Services as well as Health & Wellness sectors. Since 1982, HKW has sponsored 66 platform transactions of lower middle-market companies throughout North America and 71 add-on acquisitions. fiinews.com
