Sirinivas highlights Indians concern towards environmental sustainability and water conservation
Indian consumers have expressed high concern for Water Scarcity, according to a study by Ecolab Watermark™ https://www.ecolab.com/watermark , a global sustainability leader offering water solutions and services.
Data from a global study commissioned by Ecolab conducted in partnership with an American business intelligence company Morning Consult https://pro.morningconsult.com/, has revealed significant insights into the attitudes of Indian consumers toward water scarcity.
Across all age groups, the concern regarding water scarcity emerges as a prevalent issue, highlighting the acute awareness of environmental challenges among Indian citizens https://www.iea.org/ .
“Within the Indian demographic landscape, this study sheds light on the specific dynamics of water scarcity perception, providing valuable insights for policymakers and stakeholders alike,” the study said in a release on 22 Apr 2024.
The findings from the Ecolab Watermark™ Study in India specifically uncovered the following insights:
• Nearly 90% of Indian adults worry significantly about environmental https://www.climate.gov/ issues, ranking highest among India/MENA regions.
• Four in five people across all generations are concerned about clean and safe water https://water.org/ —with more Baby Boomers wanting immediate change now.
• Millennials and Gen Z consumers in India/MENA are more concerned about clean and safe water than their peers in other parts of the world.
• While concerned, younger generations in India/MENA expressed less concern about taking direct action on clean and safe water today.
• Clean and safe water emerges as a primary environmental concern, and there is a strong consensus on its importance for sustainability.
• Most Indian consumers already opt for more environmentally friendly products, indicating a shift towards sustainability.
• Indians consider water conservation critical and feel a broad sense of urgency to address clean and safe water issues.
• While the government is seen as primarily responsible for water conservation, there’s a perception that manufacturers contribute the least.
• Indian consumers, more than any other group, are willing to pay a premium for sustainably made products.
• Over 70% of consumers recognize a shared concern among government, non-profits, and businesses about their climate impact, with a call for more action from business leaders.
“Understanding the profound concerns of Indian consumers towards environmental sustainability and water conservation, Ecolab is committed to pioneering innovative solutions that not only address these urgent needs but also set a new standard for corporate responsibility in water stewardship,” said Geetha Srinivasa, Managing Director for Ecolab India.
“We at Ecolab are dedicated to collaborating with communities, governments, and businesses to secure a sustainable future for all.”
As a global leader in water management and solutions, Ecolab recognizes businesses’ role in forging a safer, more prosperous future. The company has worked with its customers for generations to advance a more water-secure future. Fiinews.com
