Reddy offers robust products to meet stringent data privacy law
Hyderabad-based Posidex Technologies Pvt Ltd is expanding into North America, the Middle East, and the APAC region, with active growth underway in the US, Dubai, Singapore, Thailand and the Philippines, having established as a leading provider of customer master data management solutions in India.
“Leveraging on our vast experience in handling complex data challenges, demands to scale, I am excited and proud to announce the repositioning, at this opportunistic timing to take on the global market with our robust suite of products to meet stringent data privacy law,” said K. Venkat Reddy, Co-Founder & CEO of Posidex Technologies.
“Our new brand identity is more than just a visual change — it symbolizes our readiness to bring Posidex’s innovations to the global stage,” Datta Gouravelly, Executive Director of Posidex Technologies, added on Nov 4.
As the company broadens its global reach, its new brand identity reflects Posidex’s evolution and ongoing commitment to delivering real-time, 360-degree customer insights. This strategic rebrand aligns with Posidex’s mission to bring its proven solutions to high-growth international markets, strengthening its position as a leader in customer data management and technology innovation.
For over two decades, Posidex has empowered over 60 major enterprises—including several Fortune 500 companies—in sectors such as banking, insurance, consumer finance, housing finance, retail, capital markets, and government. Posidex’s advanced customer data management and real-time contextual insights have enabled clients to thrive in highly competitive environments.
Posidex currently supports 7 of India’s 9 largest private banks, 9 of the top 15 NBFCs, the country’s second-largest retailer, the largest depository, and numerous government departments, underscoring its leadership in India. With precise, scalable, real-time insights, Posidex has earned the trust of key players across India’s most critical sectors.
Posidex’s suite of products — PrimeMDM, Prime360, CLIP, Relate, and Screen — enables secure, real-time customer entity resolution, record linkage, and intelligent insights. At its core, Posidex’s proprietary algorithm, developed 21 years ago, transforms customer data into secure tokens through a unique five-step polymorphic tokenization process—a globally distinct approach. Clients have achieved exponential growth, reduced risk, enhanced compliance, and up to 75% lower infrastructure costs, with 99.5% processing accuracy, keeping them ahead of their competition. Fiinews.com
