CSR focus on community care
BMW India Foundation has been formed as a non-profit company to plan, implement and oversee all corporate citizenship projects of BMW India Private Limited, BMW India Financial Services Private Limited and BMW India Leasing Private Limited.
The foundation, announced on 30 Sept 2020, will go beyond the current programs to generate greater awareness and promote the causes through various partnerships and associations.
“Responsibility towards society and sustainable development are important pillars of BMW Group’s corporate philosophy. This agenda is now being strengthened in India by the BMW India Foundation,” said Vikram Pawah, President, BMW Group India.
“Corporate citizenship forms an integral part of our vision as a responsible business enterprise and is regarded as an investment in the future. The BMW India Foundation will dedicatedly work on several priority areas that are aligned with the Sustainable Development Goals.
“Programs successfully initiated by the Foundation have already benefited thousands of people from underprivileged communities. Committed to creating a positive and measurable impact, BMW India Foundation will keep on increasing its outreach steadily,” said Pawah.
BMW India Foundation’s vision is to create a world where everyone believes they have the power to progress. Its mission is to act as a catalyst for enabling, empowering and enriching individuals to reimagine a better future. The foundation is working ardently towards its objective to support, inspire and lead engagements positively impacting individuals and society.
The Foundation’s broad focus areas include skill development, community development, road safety and health and hygiene. It will carry forward the ongoing engagements and constructively engage with diverse stakeholders to scale up impact and achieve the intended social objectives.
“True change can be brought by people themselves. This is why, BMW India Foundation’s programs are based on the principle of ‘helping people help themselves’. The underlying spirit behind the Foundation’s actions is to promote the core principles of respect, knowledge and power of human determination,” said Kathrin Frauscher, Managing Director and Chief Executive Officer of BMW India Financial Services.
“Particular attention is given to scalability and long-term impact of each program. BMW India Foundation is committed to enhancing the lives of people in India through innovative and sustainable solutions to pressing social issues, thus, creating a better future,” she said.
The Foundation has formed a ‘Make a Difference’ team with employees of BMW Group India and BMW India Financial Services. This team facilitates employee engagement in CSR activities and manages local initiatives like tree plantation drives and blood donation camps.
“BMW India Foundation has made a big difference in community development around BMW Group Plant Chennai,” added Thomas Dose, Managing Director, BMW Group Plant Chennai.
The unique way in which the Foundation operates is to closely work with the communities in need analysis and robust implementation.
The community engagement is instrumental for the initial project execution and ensures its long-term sustainability.
Dose stressed, “Through BMW India Foundation, we remain committed to ‘Make India’ in addition to ‘Make in India’!” #manufacturing #csr #corporate #welfare #commitment /fiinews.com
