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Tech: AI helps SSKL makes better decisions

Award encourages to explore newer possibilities and build future-ready retail organisation, says Rachamadugu Artificial Intelligence (AI) is about creating better intelligence across the organisation and using that intelligence to make better decisions, says Bharadwaj Rachamadugu, CEO of Sai Silks (Kalamandir) Limited (SSKL), one of South India’s prominent organised ethnic and fashion retail groups from Hyderabad. “For us, Artificial Intelligence is not just about technology; it is about creating better intelligence across the organisation and using that intelligence to make better decisions,” he said on his company winning AI-Led Retail Intelligence Award at Times of India AI Quotient Awards 2026. “This...

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