Emerald Media’s stake in YuppTV

Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, has acquired a minority stake in YuppTV for US$50 million.

YuppTV is one of the world’s leading over-the-top (OTT) video platforms for South Asian content offering live TV, catch-up TV and movies on-demand in 14 languages across the globe.

The growth capital will enable YuppTV to further its global footprint, expand its content library through original productions and acquisitions, and rapidly grow its paid subscriber base.

Headquartered in Atlanta, Georgia, YuppTV is a leading Internet Pay TV platform for South Asians, reaching more than 400 million households across the world.

With more than 5 million monthly visitors accessing YuppTV across 27 integrated devices – with a peak monthly traffic of 20 million – YuppTV has been setting records across the OTT industry. YuppTV offers 250+ South Asian TV channels, 5000+ movies and 100+ TV shows to worldwide audiences, with a focus on the USA, UK, Middle East, Canada, Singapore, Malaysia, Australia, New Zealand and the Caribbean. fii-news.com