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Markets: Robertet’s expansion starts with Sonarome acquisition

Fiinews by Fiinews
December 14, 2023
in Markets
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Robertet Group

Jerome Bruhat.

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Strategy represents milestone in India and Asia, says Bruhat

The Robertet Group, a world leader in natural raw materials founded in Grasse, France, in 1850, has acquired Sonarome, a prominent Indian flavour company from Bengaluru for its expansion in Asia and East Africa.

Commenting on the acquisition, Robertet CEO Jerome Bruhat said on 13 Dec 2023, “This historic acquisition is part of our internationalisation strategy and represents a milestone in our development in India and Asia.

“With our unique positioning in natural products, the addition of Sonarome’s local industrial capacity, and enhanced expertise in flavours, we are well-positioned to become a major player in these dynamic markets.

“Robertet is committed to excellence and our vision for a future where quality and natural products lead the way. Together, we are poised to set new benchmarks in the flavour industry and create lasting value for our customers and stakeholders worldwide.”

Robertet’s ongoing growth strategy is aimed at expanding its flavour offerings for food and beverages, and expands its market position in India, South-East Asia and East Africa.

The acquisition, for undisclosed sum, will enhance Robertet’s product diversity and ability to cater to consumer demands in diverse markets and strengthen its position as a leader in natural products. It marks the company’s 6th external growth operation in 5 years that blends robust organic growth with targeted local company acquisitions.

Arthur Le Tourneur d’Ison, Robertet’s Chief Growth Officer, added, “I am delighted to have the opportunity to enhance our presence in India alongside the Gulhati family and Sonarome’s talented teams. Working with a family business that shares the same values of agility, high quality and long-term vision is in line with the Robertet spirit.”

Sonarome is a jewel in the Indian flavour industry, has been under the leadership of the Gulhati family since its inception in 1979. Based in Bengaluru, the company is known for its high-quality products and boasts a strong workforce of over 100 employees.

The Robertet Group is still controlled by the Maubert family and is the only fragrance, flavour and ingredient company that is fully integrated throughout the entire creative process, from source to final fragrance or flavour. It is represented in more than 50 countries, has more than 2,200 employees worldwide and offers its customers a range of more than 1,350 natural materials and products created in one of its 14 global creation centres. Fiinews.com

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