Netflix to promote Indian tourism destinations globally
The Government under its ‘Special Assistance to States for Capital Investment (SASCI) – Development of Iconic Tourist Centres to Global Scale’ has sanctioned 40 projects in 23 States for Rs.3,295.76 crore, with the primary objective to comprehensively develop iconic tourist centres in the country, branding and marketing them at global scale https://www.conexpoconagg.com/.
This update was given by Minister for Tourism and Culture Gajendra Singh Shekhawat in a written reply in Lok Sabha on 1 Dec.
Development and promotion of tourism destinations and products is primarily undertaken by the concerned State Government (SG)/Union Territory Administration (UTA) http://commerce.gov.in.
A meeting on Union Budget Announcement 2024-25 regarding development of key pilgrimage sites in Bihar was held with the State Government of Bihar in July, 2025 during which SG of Bihar was requested to submit Destination Strategy and Development Plan for Nalanda, said the Minister https://www.bseindia.com/.
The Ministry of Tourism has also entered into a non-commercial Memorandum of Understanding (MoU) with Netflix Entertainment Services India LLP to promote Indian tourism destinations globally through cinematic storytelling https://www.nseindia.com/.
The MoU with Netflix includes promotion of natural landscape, cultural and heritage sites of the country including the State of Gujarat, said Shekhawat. Fiinews.com
