Hyderabad-based Dr. Reddy’s has launched Nise D Spray, emphasizing its strategic intent of being a player of substance in the Indian OTC (Over The Counter) space.
Nise D Spray offers quick and targeted pain killing. Through this product Dr. Reddy’s has further expanded its offerings in the therapeutic area of pain relief to consumers.
Nise, as a brand, has been providing effective relief to consumers by killing pain over the years. Nise believes in reaching out to consumers at the point of incidence or in a relevant context. Nise was the first-ever pain relief partner of the Indian Super League and various marathons in key cities across India.
M V Ramana, EVP & Head Branded Markets (India & Emerging countries) – Dr. Reddy’s, said, “Nise D Spray marks our entry into the new segment and further boosts our OTC portfolio. Nise gel has made remarkable headway into the market and looking at the market dynamics and consumer requirements, we expect Nise D Spray to have a great momentum and significant market share across regions.” fii-news.com
