Royal Enfield brand gain reputation in Americas
India’s Royal Enfield has officially announcing the launch of the highly anticipated Himalayan adventure motorcycle in North America.
The Himalayan creates a new subcategory within the fast-growing adventure touring motorcycle segment – an accessible, affordable and incredibly fun motorcycle that is equally capable of tackling the challenges of urban commuting as well as exploring off-road.
The Himalayan complements Royal Enfield’s current lineup of middleweight motorcycles and will be available at Royal Enfield dealers across North America in April 2018 with an MSRP of US4,499.
The model will be available in two colors, Granite and Snow, and will offer a full range of motorcycle accessories, including aluminum panniers, engine guards, aluminum cross-braced handlebars and billet handlebar weights, with additional accessories available soon.
“We are excited to launch the Himalayan motorcycle in North America – simply put, it’s a fun, versatile and non-extreme motorcycle that everyone from experienced riders to new riders will enjoy,” said Rod Copes, president, Royal Enfield North America.
“This launch begins a new chapter for Royal Enfield in North America. We are the only motorcycle company focused solely on the middleweight segment, and we believe this space is severely underserved.
“The Himalayan will join our other motorcycles in providing an experience that is fun, accessible and affordable – back to what motorcycling used to be in the early days,” said Copes, call it ‘Return to Pure Motorcycling’.
The Himalayan is the first of several exciting new motorcycle introductions planned in North America this year.
Royal Enfield is rapidly becoming the global leader in middleweight motorcycles.
Purpose-built for adventure, the Himalayan is built on a rugged, duplex, split-cradle frame designed and developed by Harris Performance.
The overhead camshaft engine forms the base for its new long-stroke LS 410 engine.
The engine delivers high torque and usable power at lower RPMs for smooth riding in higher gears at lower speeds, making it easier to climb hills or maneuver through traffic. Modern design and materials translate to increased efficiency and low maintenance.
The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-size motorcycle segment in India with its unique and distinctive modern classic motorcycles.
With its manufacturing base in Chennai, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles. With 50 percent growth every year for the last six years, Royal Enfield is a leading player in the global mid-size motorcycle market. fii-news.com
