Planned: 100 customer touchpoints
Underlining its commitment to India, DBS Bank has officially launched its India incorporated wholly owned subsidiary, DBS Bank India Limited (DBIL).
This marks a key milestone for the bank, which has been present in India for 25 years, said DBS in a statement on 4 Mar 2019.
DBS, with a representative office in India since 1994 and first bank branch since 1995, currently operates in 12 cities: Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Pune, Nashik, Surat, Kolhapur, Salem, Cuddalore and Moradabad.
With DBIL, DBS will accelerate its growth plans, expand its operations and build greater scale in India through a “phygital” model to further serve large corporates, small and medium enterprises (SMEs) and individual customers.
DBIL intends to establish over 100 customer touchpoints – a combination of branches and kiosks – across 25 cities in the next 12-18 months.
This month, DBIL will open nine new branches and extend its reach to Hyderabad, Ahmedabad, Coimbatore, Vadodara, Indore and Ludhiana.
In addition, it will expand within cities where it is already present in, opening branches in Andheri in Mumbai, as well as Gurugram and Noida in the National Capital Region. It will also open five branches in unbanked rural centres.
Commenting on the launch, DBS Bank India CEO Surojit Shome said: “This is a significant milestone for DBS India as it enables us to deepen and embed our commitment to growing our franchise in India in a sustainable manner.
“Over the last few years, we have harnessed the power of technology to reimagine banking and provide innovative banking solutions for individuals as well as business customers.
“The launch of DBIL will enable us to further build our relationship with our customers and create differentiated offerings as financial services continues to transform rapidly with changes in technology and consumer preferences,” Shome said.
Piyush Gupta, Group CEO of DBS, elaborated: “As an Asian bank, it is imperative that we take a long-term view of the region. We believe it is important to continue investing in Asia’s two biggest markets – China and India.
“In 2016, we launched digibank, a groundbreaking mobile-only offering, in India. We recently started piloting data-driven lending solutions for small and medium enterprises. The creation of a full-fledged subsidiary in India allows us to scale up further and bring to customers a more compelling proposition,” said Gupta.
DBS, which was named Best Bank in the World in 2018, has been on an ongoing journey to shape the future of banking. Since the launch of digibank by DBS nearly two years ago, the bank has acquired over 2.5 million digibank customers in India.
In addition to savings accounts, digibank also offers unsecured loans and is the first to offer paperless onboarding for mutual fund investments from multiple fund houses. DBS India was also the first to offer the choice of multiple life insurance providers based on an analytics-driven platform. For businesses, the bank launched a first-of-its-kind connected banking platform, integrating its e-banking solution with one of India’s leading accounting and ERP software platforms.
To further advance its digitalisation and innovation thrust, the bank established its largest technology and operations hub outside Singapore, DBS Asia Hub 2 in Hyderabad, in 2016. fiinews.com
