Investors attend Tourism Investors Meet 2019
India must enhance its value proposition and build a supportive infrastructure to double the foreign tourist arrivals (FTA) in the country, said a Federation of Indian Chambers of Commerce and Industry (FICCI) knowledge paper.
FTAs into India is a low at 10 million despite significant improvement in travel and tourism competitiveness.
It highlighted that the country needs to develop physical and digital infrastructure and have progressive legislation, apart from building demand among tourists.
The paper ‘Indian Tourism Infrastructure: Investment Opportunities & Challenges’, was on 1 July 2019 at the ‘5th Tourism Investors Meet 2019’ organized by FICCI.
India must enhance its “value proposition and foster a conducive environment” to welcome 20 million foreign tourists by 2023, said the knowledge paper.
It added that the country needs to foster a tourist friendly-environment and brand the country as a “must-discover” destination.
“As India develops its value proposition for each of its niche tourism markets, it should consider four key areas, namely, the location of the stay, the activities at the destination, the ability to arrive to and commute within the destination, as well as the ease of interaction with the service provider,” it said.
India has tremendously improved its travel and tourism competitiveness in recent years, rising from 65 position in 2013 to 40 position in The Travel & Tourism Competitiveness Index Report 2017.
It is estimated that 20 million FTA will add US$20 billion to the foreign exchange earnings and create about one million new jobs.
Considering the need for private participation in building the required infrastructure to cater to the increasing number of tourists, both domestic and international, FICCI along with state-run international tourism campaign “Incredible India” organized the two-day tourism investors meet.
Odisha, Rajasthan, Madhya Pradesh and West Bengal gave presentations highlighting their tourism investment policies, incentives offered to investors, various land banks and investible projects available in their respective states.
They also listed out single window clearances and other related investment opportunities.
About 65 domestic and foreign investors participated in the meet and took part in around 200 business-to-government (B2G) meetings.
The investors were from sectors like hotels and resorts, real estate developers, mega convention centre, airport and roadways developers, sound and light show organizers, Ayurveda and wellness centres, medical tourism, tech backed cab services, cruise and river tourism, adventure tourism, amusement park, film studios, sanitation and civic amenity developers and ropeways. fiinews.com
