B-2-B meetings planned for Mumbai filmi gala

Italian media and entertainment industry will take part in the event with the aim to promote the Italian creative industry in the 21 edition of FICCI FRAMES, scheduled for 18-20 Mar 2019 in Mumbai.

The delegation will comprise Italian filmmakers, writers, producers, animation studio heads, film technology professionals, film commissions of various regions of Italy, and so on, organizer FICCI said on 27 Dec 2019 in New Delhi.

Italy has been finalized as a partner country for the event where the Italian delegation will share their knowledge and best practices in different verticals of the media and entertainment sector through masterclasses and workshops.

The Italians will also hold business-to-business meetings with their Indian counterparts to discuss business tie-ups, co-productions, content buying and selling, etc.

Italy will also set up a country pavilion, organized by the Italian Trade Agency, at FICCI FRAMES 2020 to showcase potential film-shooting locations in Italy along with various incentives available for filmmakers.

Indian states will also get an opportunity to showcase their shooting locations to the Italian producers.

India and Italy have already signed a co-production treaty, and Italy’s participation at FICCI FRAMES will be a further boost to co-production activities between the producers of both countries apart from strengthening business ties in the media and entertainment sector, said FICCI.

FICCI FRAMES will provide a platform for the exchange of ideas and knowledge between individuals, countries and conglomerates in the media and entertainment industry over the three-day event. fiinews.com