Saurabh Khattar to lead IAS in the quickly evolving Indian media market
The Indian digital media market is evolving quickly, and as marketers in India invest more significant budgets across digital advertising channels, New York-headquartered Integral Ad Science (Nasdaq: IAS) has appointed an industry stalwart to offer its solutions and work with brands, agencies, publishers and platforms.
Saurabh Khattar will focus on accelerating IAS’s sales operations in India and building strong partnerships with brands, agencies, publishers and platforms to help them go beyond verification and make every ad impression count, Laura Quigley, SVP APAC, IAS, said in a release on 2 Aug 2021, announcing Khattar’s appointment.
“As marketers in India invest more significant budgets across digital advertising channels, IAS offers the solutions they need to measure quality impressions for their campaigns. We are thrilled to have Saurabh on board and look forward to accelerating our growth in India with his sales leadership, industry knowledge and proven success working with major brands and agencies locally,” said Quigley.
Khattar brings strong experience in business development, sales strategy and scaling market programs. Previously, he was Director Sales and Media Partnerships at Taboola, where he supported leading brands and agencies with digital advertising and content strategies across India and the wider APAC region. Prior to Taboola, Khattar held sales and marketing roles at 5by7 and India Infrastructure Publishing Private Limited.
“Joining IAS at this critical point in the company’s journey is an exciting opportunity, as the growth of digital advertising drives a greater need for media quality measurement,” said Khattar who is now Commercial Lead India at IAS.
“India’s digital media market is evolving quickly, and I look forward to working with marketers and publishers to tap into IAS’s solutions that can help drive efficiency and return on their investments in a new way,” he noted.
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Founded in 2009, IAS works with thousands of top advertisers and premium publishers worldwide. #technology #media #digital #investment /fiinews.com
