Funding is another step towards the brand living up to ‘Green Aisle Philosophy’, says Patil
Investors from Singapore, the Middle East and India has contributed to “north of US$1 million” in funding raised by Bengaluru-headquartered Alt Co, a 2021 startup by Basan Patil and Rithwik Ramesh to cater to the varied tastes of Indians without compromising on their lifestyles or culinary beliefs.
With this injection of funds, the sustainable plant-based alternative brand will be seeking to expand and grow its sales and product basket, said the company in a release on 3 June 2022.
“This round of funding is another step towards the brand living up to our ‘Green Aisle Philosophy‘, and gives people of all ages alternatives that are healthy, sustainable and, above all, delicious,” said Basan Patil, Co-founder of Alt Co.
“More and more of us are realising every day the importance of sticking to a healthy diet, a diet that takes nature as its inspiration.
“We at Alt Company have been going out of our way to ensure that Indians have meal options that are animal-friendly and dairy-free, and have been incredibly heartened by the response to our products.”
Included in Alt Co’s expansion plans is the launch of categories of proprietary plant-based dairy alternatives-among them plant-based ice creams, yoghurts, hot chocolate and chocolate bars, and also plant-based eggs and plant-based nutrition. These plans chime in with the brand’s motto of Product First.
Further, in the drive towards the greening of supermarket grocery shelves, it can now be said with some justification that the Plant-Based Universe is here, and Alt Co stands proudly at the forefront of this Green Revolution.
In the lead-up to the funding round, Alt Co had expanded its presence into new states, increased the number of retail touch points and seen a rise in online sales.
Now, alongside tying up with companies in the F&B space, the brand is working with the leading R&D minds in an attempt to become the foremost plant-based concern in the Asia Pacific, the Middle East and Africa (APMEA) region.
“The Earth-friendly brand boasts nutrition-rich choices including plant-based oat milk-which is available offline and online, and has a long-term vision of reforming and transforming the way we eat, by advocating a vegan way of life for India,” said the release. fiinews.com
