ICE and EV models will be made available from Jan 2024, says TVS
TVS Motor Company is entering the European market through an agreement for import and distribution with Emil Frey, a 100-year-old enterprise and a leading name in automotive distribution which originates from Safenwil, Switzerland.
France will be the first country for the Europe launch, where an entire suite of TVS Motor products including ICE and EV models will be made available starting January 2024, consequent to this agreement.
“This strategic alliance with Emil Frey is a crucial step in our global expansion strategy,” said Sudarshan Venu, Managing Director, TVS Motor Company.
“Europe will be a key market for us, and through this partnership, we aim to bring our cutting-edge products closer to European customers.
“In having a partner like Emil Frey, there is a coming together of two century old, pedigreed organisations, both driven by shared values of responsible and sustainable mobility and customer service,” he said on 16 Nov 2023.
Emil Frey Group Director Lorenz Frey-Hilti said, “I am very proud that TVS Motor Company is relying on our expertise in the European market and using our distribution network to bring their great products to customers. Our two companies complement each other perfectly and I look forward to seeing this partnership flourish.”
The partnership signifies a significant step towards global expansion for TVS Motor Company, leveraging Emil Frey’s extensive distribution network and deep market insights in Europe.
Emil Frey is among the largest automobile importers and retailers in Europe, serving many leading automotive brands across the region. As part of this partnership, Emil Frey Group entities will take charge of the distribution of TVS products in selected countries, utilizing their Sales, Marketing, and Service networks. Fiinews.com
