Bengaluru company invests heavily in AI
Bengaluru-headquartered Capillary Technologies has grown 4X in the last 3 years and is growing 100% YoY organically in the US market.
This growth has primarily been led by product which was validated when Forrester named Capillary a Leader in the Forrester Wave Report for Loyalty Technology Solutions, Q1 2023.
The company is also investing heavily in AI with a commitment of 50-75% of the incremental tech investment every year towards artificial intelligence.
It has acquired Persuade in 2021 and Brierley+Partners in 2023.
“Our remarkable growth in the USA, especially the 4x increase over the last three years, is a testament to our innovative approach in the loyalty technology sector,” said Aneesh Reddy, founder & MD at Capillary Technologies.
“By integrating cutting-edge AI into our SaaS offerings, we’re not just offering a product but a transformative solution for brands. This growth signifies not only the success of our strategy but also the evolving needs of the market.
“We’re committed to leading the charge in revolutionizing loyalty programs, making them more adaptable, cost-effective, and impactful for businesses aiming to foster customer loyalty,” he said.
With its cloud-based SaaS offering, Capillary is disrupting the market to help enterprise brands transition to RoI-driven loyalty programs that genuinely engage customers and win their loyalty.
The combination of SaaS, consulting, and downstream digital services is a massive differentiator for Capillary.
Sixteen of the Fortune 200 companies use Capillary and with several mentions in analyst reports over the past year, enterprises across verticals are making the shift to SaaS-based loyalty tech.
“Customer expectations in the form of digitization have skyrocketed and brands must deliver an omnichannel experience to keep the customers engaged and win their loyalty,” said Sameer Garde, CEO of Capillary Technologies.
“Brands have realized this and we’re seeing that in the form of an increased pipeline. Our funnel has grown 3.5x in the last 6 months in the USA and we are hiring aggressively to support this demand.
“We are super excited to enable brands to run RoI-driven loyalty programs which helps turn loyalty into a new business line altogether,” he said on 21 Nov 2023. Fiinews.com
