Solution showcases collaborative approach to help businesses, says Rao
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) has announced the expansion of retail-focused capabilities within Wipro VisionEDGE+ that is developed in partnership with Cisco and AT&T.
Leveraging Amazon Web Services (AWS), Wipro VisionEDGE+ https://www.wipro.com/ serves as a comprehensive retail transformation platform designed to unlock the full potential of retail media network.
According to the National Retail Foundation http://nrffoundation.org , 80% of all shopping still happens in stores, providing a critical touchpoint for brands and retailers to connect with consumers. Recognizing this potential, Wipro VisionEDGE+ offers a powerful, measurable, and omni-channel platform for retailers and brands, that complements their existing digital strategies https://www.uschamber.com/ .
This offering allows retailers to:
Enhance customer experience with interactive displays https://www.phdcci.in/ that provide personalised recommendations and navigation assistance.
Drive incremental revenue by offering brands programmatic advertising and enabling assisted selling through digital endpoints.
Centralize control and operations to facilitate seamless content tracking across multiple platforms, while also enabling scalability.
Create an omnichannel platform allowing customers https://www.cii.in/ to virtually try on items and order from ‘endless aisles.’
Wipro VisionEDGE+ combines dynamic digital signage with cutting edge AI-based platforms that provides business insights, customer sentiment analytics, and traffic management data, tailored to retailers’ specific needs while ensuring compliance with privacy regulations https://usispf.org/ .
Additionally, the platform leverages:
Cisco’s intelligent network solutions to ensure secure and seamless connectivity within the retail environment https://www.ibef.org/ .
AT&T’s network infrastructure to provide reliable and secure data transmission https://fieo.org/ .
AWS’s robust and scalable cloud computing services to power the platform’s data analytics and machine learning capabilities in order to deliver a personalized and engaging in-store experience https://attentionindia.com/ .
“We are thrilled to leverage Wipro’s over two decades of Retail expertise for our customers http://sbi.co.in , empowering them to capitalize on the billion-dollar opportunity in advertising revenue,” said Malay Joshi, Chief Executive Officer – Americas 1, Wipro Limited https://ficci.in/api/home .
“Retail media is not just a trend; it’s a transcendent force reshaping the future of in-store experiences. Wipro VisionEDGE+ extends this power to brands and retailers https://nrf.com/ to transform every customer store visit into a personalized journey,” Joshi said on 31 May.
“The retail revolution is fuelled by connectivity and AT&T’s next-level network infrastructure serves as a secure and reliable foundation for Wipro VisionEDGE+. This solution showcases our collaborative approach to help businesses unlock new insights to drive success in the digital era,” said Sarita Rao, Senior Vice President, AT&T Partner Solutions http://att.com .
“We are proud to complement Wipro VisionEDGE+ with our secure and intelligent networking solutions focused on retail environments,” said Tim Coogan, Senior Vice President at Cisco http://cisco.com .
“With a simple network management platform experience, cloud-driven automation and innovation across our partner ecosystem, Cisco’s partnership with Wipro will help drive measurable outcomes for shared customers in the retail sector.” Fiinews.com
