VLF plans to establish a robust dealer network across India
Italian electric two-wheeler brand VLF, founded by renowned designer Alessandro Tartarini in 1993, is teaming up with KAW Veloce Motors Pvt Ltd https://kawgroupindia.com/index.php/veloce/ to manufacture and distribute in India from a new facility at Kolhapur, Maharashtra.
“In a market that is extremely competitive and constantly evolving, we need to create products that are stylish and have a strong personality,” Alessandro Tartarini http://www.tartarinidesign.it/ said on 6 July announcing the venture into the Indian market https://www.indianembassyrome.gov.in/.
“This ethos drives VLF ’s mission to offer electric scooter that break away from traditional gasoline-powered designs, providing affordable and stylish alternatives https://www.icci.it/en/ .”
The state-of-the-art manufacturing facility will be established in Kolhapur, leveraging the KAW Group’s extensive six-decade manufacturing experience in the region https://www.nseindia.com/ .
VLF plans to launch its iconic electric scooter named Tennis by the festive season this year, catering to a diverse demographic-from first-time buyers to seasoned riders seeking an upgrade https://www.bseindia.com/ .
With a focus on aspirational branding and premium riding experiences at affordable prices, VLF is poised to make a significant impact on the Indian electric two-wheeler landscape http://ibex.com .
To create awareness and generate interest among Indian consumers, VLF will roll out an extensive marketing campaign, culminating in the official brand launch during the 2024 festive season. The campaign will include engaging marketing activities, roadshows, and participation in auto expos https://www.autocarindia.com/ , firmly establishing VLF ’s presence in India https://www.makeinindia.com/home/ .
VLF plans to establish a robust dealer network across India, targeting major tier 1 and tier 2 cities. The goal is to have 15 dealerships operational by the end of 2024, scaling up to 50 dealerships by the end of the financial year https://www.cii.in/ .
Tushar Shelke, Managing Director of KAW Veloce Motors, shares his excitement https://ficci.in/api/home , “With VLF, we want to give Indian consumers a range of electric scooters and Scooter that excel in design and performance https://www.phdcci.in/ . Each VLF product has its own design language and stands out in the current market. We want our customers to experience this uniqueness https://fieo.org/ .” Fiinews.com
