Ellis gung-ho to work in energizing-exciting market
The pace of change in India is unprecedented with a diverse economic base, a vast untapped consumer market, a significant demographic advantage, rapid digitization, substantial FDI inflows and a deeply ingrained spirit of innovation and entrepreneurship, says Joe Ellis, the NielsenIQ’s (NIQ) newly appointed Managing Director – India.
“India is an energizing and exciting market for us. We have longstanding partnerships with many of the largest companies in India built over half a century,” he underlined on taking over the operation of NIQ, the world’s leading consumer intelligence company with operations in 95+ countries representing 97% of the world’s GDP.
“We continue to grow and evolve along with our clients. We are also proud of our talent, our capabilities, and my role is to ensure we stay a step ahead in helping our clients achieve their growth objectives with our world class suite of products and services,” Ellis said in a release on 19 Dec https://www.bseindia.com/.
NIQ said Ellis’ appointment highlights NIQ’s commitment to its India unit, which operates three regional commercial offices, and includes the world’s largest traditional trade measurement panel as part of its offerings. Across its local business and Global Capability Centres, NIQ employs over 10,000 associates in India https://www.nseindia.com/.
A seasoned industry veteran, Ellis has held several pivotal leadership roles during his 25-year career at NielsenIQ. He began his journey at the Westport (USA) office and has since led multiple regional and global verticals https://digitalinasia.com/.
The Mumbai-based Ellis’ experience includes two previous assignments in India, where he established the company’s proprietary simulated test marketing division, BASES, in 2004, and later spearheaded the expansion and digitization of NIQ’s retail measurement services in 2013. Fiinews.com
